Strategy

Mission:

Our goal is to provide the polygraphic paints market with competitive products made by Ukrainian manufacturer and based on the use of modern technological solutions and application of effective methods and instruments of the corporate management.

Our values:

• Orientation toward consumers. Our paints represent the products maximally balanced as far as the correlation of price and quality is concerned.
• Reliability. We guarantee fulfillment of your orders in terms of quantity and quality and in due time.
• Professionalism. Specifics of the production process suppose conformity of all personnel categories with high requirements. We ensure continuous professional growth of every employee.
• Social responsibility. Our enterprise ensures decent life standards of its employees and their salaries, while the production process is technologically and ecologically safe.

Strategic principles:

• Striving towards economically efficient performance only, aimed at the savings and optimization of production process and also at the constant personnel training which ensures possibility of professional growth.
• Complex approach to customer relations: we offer our clients modern high-quality products as part of the package which includes maintenance and adaptation of products for the specific conditions.
• Ensuring continuous development of the company which includes optimization of business processes, strengthening and development of main spheres and determination of new spheres of business activity, and also investment into research and development projects.
• Orientation towards long-term partner relations, which means large responsibility on our part. Positive result (a very important criterion in our work) serves as the basis for trust and another step in the company’s growth.

Goals:

• Increase of the production output and expansion of the assortment of quality polygraphic paints.
• Capture of 30–40% of the Ukrainian market of polygraphic paints during the nearest 3-5 years as a result of decrease of the import.
• Entry onto international market, export of our products to the CIS countries.
• Intensification of marketing.
• Expansion of the dealer network and use of new sales channels.
• Stable development of the enterprise, increase of efficiency of the business, among other purposes, for the purpose of improvement of social and economic situation in the region and the oblast.
• Implementation of innovations, new production processes and designs.

Achievements:

• The most important achievement of “Planeta-Inks CJSC” is the beginning of manufacture of the brand new products for Ukrainian manufacturers, which underwent all phases of development, control, and testing. Our production can satisfy all consumer requirements to this class of materials.
• “Planeta-Inks CJSC” products are already known to many polygraphic enterprises in Ukraine.
• We have completely developed and prepared for mass production new series of paints for the flexographic printing with unique consumer properties.

Unquestionable competitive advantages:

• “Planeta-Inks CJSC” is the only enterprise in the CIS countries which manufactures polygraphic paints for the offset and flexographic printing.
• Use of know-how, modern technologies, research and development innovations, and practical experience of foreign partners in the production process is the guarantee of high quality of our products.
• All types of paint are manufactured using only the modern equipment from world-renown manufacturers.
• The production process is fully compliant with international standards and Ukrainian TU norms.
• Competitive prices.

Social responsibility of “Planeta-Inks”:

“Planeta-Inks” observes Ukrainian law and social norms, ensures safety of its products and production processes, and devotes significant attention to the environmental protection. The basis of polygraphic paints made by “Planeta-Inks” is mainly water; all paints are manufactured in conformity with the requirements of ecological safety. Environmental protection is ensured by the compliance with maximally tolerable emission levels and by the system of thorough filtration.

As an employer, we take care of our employees by providing them with decent labor conditions and ensuring labor safety in the production facilities and competitiveness of our salaries; we also provide real opportunities for personal and career growth.

Being one of the market operators, “Planeta-Inks” never employs the unfair competition methods and tries to decrease dependence of the Ukrainian market of printing paints on the import which currently dominates it.

As the participant in social development, “Planeta-Inks” supports innovations and cutting-edge technical and technological projects, and also recognizes its responsibility for its impact on the quality of life of those around it.